WA.Technology to deliver Pick’Em Player Props

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WA.Technology, an award-winning B2B iGaming solutions provider, is raising the bar for personalised betting with the launch of its new Pick’Em Player Props product.

Bringing fantasy and sports betting together, WA.Technology’s launch gives punters the chance to test their sporting knowledge by predicting the performances of individual players, reflecting the growing popularity of player betting.

This latest innovation from WA.Technology, which will be on display to delegates on stand 1095 during SiGMA Europe this week, is ideal for operators looking to attract, engage and retain customers.

Punters will be able to bet on a wide range of betting markets across a range of sports, allowing them to follow the performances of their favourite players rather than entire teams.

With two different betting modes, WA.Technology caters to different betting preferences. The ‘Power Play’ mode has been designed to ramp up the excitement as punters must correctly guess all predictions; one wrong guess and it’s game over.

On the other hand, the Flexible betting mode allows punters to be much more strategic in their betting choices, allowing for some incorrect predictions while still offering attractive payouts.

Unlike traditional bookmakers, Pick’Em Player Props gives punters a choice of multiple players on the bet slip with fixed multipliers, making the process much more straightforward.

Player-focused markets have seen rapid growth over the last few years, largely driven by changes in broadcasting and social media. Pick’Em Player Props has been developed to embrace this growth and provide operators in the Latin American and African markets with a more personalised, localised betting choice.

Commenting on the launch, Will Booth, Fantasy Product Manager at WA.Technology, expressed his excitement about the new launch:

Over the last few years, we’ve seen a growing demand for more content focused on individual players. In other words, punters are more passionate about the player than the team itself. One great example of this is Lionel Messi; Players will still bet on him whether he plays for Barcelona, PSG or Inter Miami. WA.Technology’s Pick’Em Player Props professional betting service has been designed specifically to capture this growth in player betting demand and provide our operators with the tools they need to engage with players on a more personal level. With a sleek design, multiple game modes and engaging predictor games, Pick’Em Player Props takes betting to the next level.