NE Group and Sporting Solutions start a new partnership

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NE Group, a prominent B2B iGaming software provider, has entered a new partnership with sports betting technology company Sporting Solutions.

As part of this agreement, NE Group will integrate Sporting Solutions’ odds and risk management solutions across all sports.

This collaboration will enable operators on NE Group’s sportsbook platform to utilize Sporting Solutions’ odds and its unique Odds Services + product, along with the new Bet Decisions Engine. This comprehensive approach allows Sporting Solutions to deliver automated risk management, enhancing operator profitability through dynamic betting limits during bet acceptance and customized odds that account for live liabilities and player profiles.

Imran Bukhari, CEO of NE Group, remarked:

This partnership reinforces our commitment to genuinely supporting our users. Sporting Solutions’ proven track record and superior risk management tools will give our customers a competitive advantage.

Will Fyler, Commercial Director at Sporting Solutions, added:

OS+ has a proven ability to increase margins for operators, and we are thrilled that NE Group will be leveraging our pricing, risk management, and especially our new Bet Decisions Engine, which provides crucial pre-bet placement functionality for a complete managed trading solution.