GIG to expand in Ontario with Ventures Lab partnership

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Gaming Innovation Group (GiG) has entered into a Heads of Agreement with Ventures Lab as it seeks to expand its presence in the Ontario iGaming market.

This collaboration includes the deployment of GiG’s award-winning iGaming platform, as well as cutting-edge artificial intelligence tools DataX and LogicX. This partnership marks GiG’s fourth collaboration in Ontario, aligning with its strategic goal of expanding the regulated market globally.

The agreement will leverage the comprehensive capabilities of the GiG platform and accelerate Ventures Lab’s go-to-market in Ontario. GiG’s extensive experience both in Ontario and other regulated markets around the world makes it a valuable partner to Ventures Lab. Additionally, the partnership has the potential to expand into multiple jurisdictions in the future, expanding the scope of their cooperation.

GiG’s cutting-edge iGaming platform is designed to deliver significant revenue growth for operators by offering localized third-party content and leading providers tailored to the Ontario market. The platform’s advanced level of gamification improves the casino experience, increasing customer retention and player engagement.

Ventures Lab will also benefit from the integration of dynamic artificial intelligence tools GiG DataX and LogicX. These advanced machine learning models will improve decision-making and rule-making processes, which will ultimately improve player acquisition and customer retention. The focus on artificial intelligence and automation underscores GiG’s commitment to providing innovative solutions to fuel the growth of the iGaming sector.

Andrew Cochrane, GiG Business Director, commented:

GiG continues to attract experienced partners who believe in our ability as a technology partner to improve the efficiency and profitability of their operations. This agreement further strengthens our strong strategy to capitalize on the enormous potential of our market-leading solutions, forming new and strong partnerships in key regulated markets with the intention of achieving and exceeding our ambitious business growth targets.

Carlos Strazzer, CEO of Ventures Lab, added:

This collaboration will allow us to achieve significant growth and expansion by leveraging GiG’s extensive experience in regulated markets and their leading technology. We look forward to bringing an unparalleled betting experience to the Ontario market and taking advantage of the opportunities this region presents.