Game discoverability continues to be a big challenge for studios of all sizes. With an ever-changing landscape of new policies, data restrictions, and a growing competitive environment, it’s the #1 challenge for indie developers and #2 for AAA and AA developers (Game Developer Audience Insights, August 2024).
Creating a successful game is no easy task. From initial concepts to launch day and beyond, it requires continuous testing and iteration to find the balance between creating an enjoyable game and running a (hopefully profitable) business. Keeping a keen eye on the performance of your game is step number 1, but to power those insights you need a statistically significant sample size of players to begin with. Bringing us quickly to the first hurdle of game discoverability.
To help solve this obstacle, we’re excited to announce MarketIQ – a powerful advertising and market intelligence platform that empowers developers and marketers to optimize ad campaigns, track competitor strategies, and identify new market opportunities to give your games the greatest chance of success.
Your secret weapon for game discoverability
MarketIQ helps you to optimize your user acquisition strategies and conduct granular market analysis. Leveraging insights from over 3 billion ad creatives, 1 million apps, 148 countries and 28 ad platforms, you can access real-time, granular, and actionable data that empowers you to compete within the industry.
Find inspiration from new and trending creatives
Review images, videos, playable ads, and copy to keep an eye on market trends and compare how yours compete. Discover the new ideas being tested, favorite the ads and apps that continuously hit the mark, and feed daily insights directly into your next campaign.
Access hyper-granular search and filters
Drill down into specific creative assets with granular search and filtering. Combine filters for your game genre/theme, engagement metrics (ie. views, likes, comments, reposts), ad duration, call-to-action, campaign type (e.g., W2A, App Store Redirects, etc), and much more, to pinpoint exactly how your peers are powering their success.
Identify the top ad networks, geo-targeting, and distribution channels
Strategically plan your campaigns around high-traffic periods using insights on campaign trends, where competitors advertise, and the ad networks, distribution channels, and ad formats that perform best for them. Find untapped opportunities to optimize your ad spend and fine-tune your creative assets to appeal to specific demographics, emotional triggers or cultural preferences.
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Track how creatives convert to downloads
Discover how peak ad activity affected bottom-line results and create user acquisition benchmarks by monitoring the downloads, growth rates, and historical performance of competitive games. You can also keep underserved locations in mind as your next acquisition target to lower your competition for player attention.
Gain insight into monetization strategies
Find apps by monetization method (ie. IAP, IAA, or both) and dig deeper into their strategies with an overview of their SDKs and the top promoted apps within the game. With this data, you can also discover which apps have similar audiences and deepen your understanding of the market landscape.
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All of this is just the tip of the iceberg. Over the coming weeks, we’ll be diving deeper into specific use cases and how to get the most out of key features in handy guides, available right here on our blog.
Save 70% with our early bird offer
To celebrate the launch, we’re offering an exclusive 70% discount on all MarketIQ plans. Don’t miss this opportunity to gain a competitive edge at an unbeatable price. Available now, until it’s not
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